Below the “Product details” part of a listing, click on the link that says “Upload your video” next to the Related Video Shorts title.Īfter clicking the link, you’ll need the same information as you would for Enhanced Brand Content videos (above. How to add videos to the Related Video Shorts section:Īdding videos to the middle of the page is somewhat more straightforward. If you do not provide a thumbnail, Amazon will generate one automatically.Īlthough Amazon says that approval may take up to seven days, videos seem to be approved and live the same day they are submitted. The Video Content Guidelines (Content Guidlines) cover the rules for video submissions uploaded to Amazon as a participant of the Amazon Influencer. – A thumbnail image in a 16:9 aspect ratio and a minimum width of 1920 pixels (JPEG or PNG). – A 3GP, AAC, AVI, FLV, MOV, MP4, or MPEG-2 video file for upload You’ll need to have the following ready for upload: – Create Enhanced Brand Content DescriptionĬlicking on “Add video” will bring up a second screen where you can upload the relevant information. Step two: Enter the relevant SKU and click “Get Started.” This will provide you with two options: If you have full permissions and you still don’t see it, you do not yet qualify to add this content. Amazon does, and created the ability for brands to upload product videos on. Note: if you don’t see Enhanced Brand Content in your advertising menu on Seller Central, check your permissions. Amazon has fully opened the door for sellers to put Amazon product videos on. Step one:Log in to Amazon Seller Central and navigate to the Enhanced Brand Content page under advertising. This will give you access to Enhanced Brand Content uploads: How to add videos to the top photo sectionįor above-the-fold videos, you’ll need to be a registered brand owner. Adding content here is definitely lower on the list of detail page optimizations, but can help set listings apart. This section seems to be underutilized by most sellers and brand owners. On this page: Enabling VOD Storage Managing VOD Settings The Video Producer Options for your Videos Frequently Asked. The Related Video Shorts section, however, recommends even more creativity: ![]() Brand owners can use this content to push brand messaging, instructions, or general product information. Above-the-fold videos will display at the bottom left of the uploaded product images as a thumbnail. Amazon Photos Unlimited Photo Storage Free With Prime: Prime Video Direct Video Distribution Made Easy: Shopbop Designer Fashion Brands: Amazon Warehouse Great Deals on Quality Used Products : Whole Foods Market America’s Healthiest Grocery Store : Woot Deals and Shenanigans: Zappos Shoes & Clothing: Ring Smart Home Security Systems eero. Videos can be uploaded by brand owners at the top of the page, or by third-party sellers and others in the “Related Video Shorts” below the description. ![]() One of the best ways to tell your brand or product story is by adding video content.
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